Search engine optimization or SEO is a great way of making sure your website is seen. The main task of this feature is to have your website in the “top 10 rank” of any search engine. Examples of search engines are Google, Yahoo!, Bing, Baidu and Yandex.

The Internet is a web of hyperlinks. These hyperlinks are scanned by bots or spiders. They collect data and categorize them into indexes so anytime a user searches for a keyword, the results are already there. Search engine results page or SERP then shows the most relevant webistes and through complex and unique algorithms it’s even able to jump into your shoes and make accurate guesses of what you’re actually looking for.

The success of SEO is measured in many different ways. Website creators want to collect as much data as possible about their website, as for example:
- How many visitors does your website have?
- How many of them are mobile users?
- What kind of keywords used in your website attract visitors the most?
- Does your website have local visibility?
- How well is your website backlinked?
- What is the average session duration of a visitor?
Keywords
When searching for the right answer, keywords play a significant role. The more relevant and accurate keywords used in website, the better results it has in search engines. This is why content creation with well implemented keywords is vital for the success of the website.
The creator must be able to share educational and informational content instead of spam-like text with every other word using the keywords.

Search engine optimiziation offers great solutions for companies, who want to be seen while maintaining low costs in implementation, collecting data and analytics in realtime and being ahead of their competitors.

Great content, very useful for beginners.
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